“Newsletters, the humble, story-driven format that many forgot, are becoming one of the most powerful revenue drivers in modern e-commerce. Not because they’re new or shiny or algorithm-based, but because they’re human, narrative-led, and built on value rather than vouchers.” Jessica Hatazis, Newsletters are in, CRM is out: Why founders should rethink emails and customer loyalty, SmartCompany, Nov2025.

Hatzis claims that many brands are devaluing the relationship with their clients without realising it by using automated CRM systems in “a race to the bottom” that is eroding long-term customer behaviour. Her preferred channel for deeper customer loyalty is the newsletter.

Newsletters are perceived as being written by an actual person instead of an algorithm designed to constantly prompt for sales. They are stories instead of coercion. They talk about your brand, what you’re doing and why, and how your wonderful products are and have been a benefit to your customers. They’re real and appealing in ways digital marketing can’t ever be.

Combine this potent format with the continually higher ROI of personally addressed mail and paper’s tactile qualities, and you have a powerful combination that’s being overlooked in favour or what’s fast to produce. And aren’t we all so immune now to the overuse of the welcome, abandoned cart and discount emails?

* High visibility: Print ads are seen by 70–90% of readers, compared with single-digit percentages for much online inventory. For marketers, the gulf in readership rates between print and digital is striking.
* Stronger conditions for memory: With dwell times of 2–3.5 seconds, print pages remain open long enough to create more favourable conditions for building memory than many digital formats. While active attention data for print are not yet published, its higher dwell time and view rates suggest it is far more likely to be processed than fleeting digital impressions.
* Efficiency: In Lumen’s framework, print delivers 1,594 attentive seconds per 1,000 impressions — positioning it alongside out-of-home posters and far above banners and social media.
Financially, this places print outside the danger zone of “extremely dull” media and into territory where advertising continues to generate positive brand returns.

Billions lost to dull ads: why print may be the overlooked winner in the attention economy, Print Power INSIGHT, August 2025

DESIGN SERVICE

The visual impact of professional quality graphic design is crucial to the success of all your marketing products.

Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.

Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.

All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.

Like all our products, we supply our design services at Glide Print’s competitive prices.