NEWS IN PRINT

 
Vespa augmented reality print ad.jpg

It always seems impossible...
Vespa scooters links up its print ad in Wiredmagazine to an augmented reality app so you can customise your own scooter, changing its colour and other features, take it for a test drive around your table then find your nearest dealer.
Check out the video here

 
 
ICEE's folding box made from air.jpg

..until it's done.
Australian company ICEE have created a fully recyclable folding box - that's 98% air. Made from biofoam, a lightweight substance made from such things as corn and cassava, it's non-toxic, reusable, compostable and even smells nice. 
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Silk poster created in Qatar.jpg

We love a great print product
Produced in Qatar and winning gold at the 2018 FESPA Awards, this beautiful poster has been printed onto silk using several digital print methods. The creator's goal was to use common printing methods to produce a piece of art. Job done.
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