Hatazis claims that many brands are devaluing the relationship with their clients without realising it by using automated CRM systems in “a race to the bottom” that is eroding long-term customer behaviour.

Her preferred channel for deeper customer loyalty is the paper newsletter.

Newsletters on paper are perceived as being written by an actual person instead of an algorithm designed to constantly prompt for sales.

They are stories instead of coercion. They talk about your brand, what you’re doing and why, how wonderful your products are and how they’ve been a benefit to your customers. They’re real and appealing in ways digital marketing can’t ever be.

Combine this potent format with the continually higher ROI of personally addressed mail and paper’s tactile qualities, and you have a powerful combination that’s being overlooked in favour or what’s fast to produce.

And aren’t we all so immune now to the overuse of the welcome, abandoned cart and discount emails?

HERE’S WHY…

High visibility

Print ads get seen by 70–90 per cent of readers, with online ads only reaching less than 10 per cent.

Stronger conditions for memory

Readers leave print pages open longer, a key condition for moving your content into their memory.

Efficiency

Print “delivers 1,594 attentive seconds per 1,000 impressions — positioning it alongside out-of-home posters and far above social media”.

Appeal

The tactile qualities of print make your content more appealing
and interesting to your customers.

Billions lost to dull ads: why print may be the overlooked winner
in the attention economy, Print Power INSIGHT, August 2025

DESIGN SERVICE

The visual impact of professional quality graphic design is crucial to the success of all your marketing products.

Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.

Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.

All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.

Like all our products, we supply our design services at Glide Print’s competitive prices.