HOW COLOUR INFLUENCES PRINT
Whether you're conscious of it or not, the cultural symbolism of colours is affecting how you feel about the marketing and product packaging you see.
And as the majority of purchase choices are an emotional decision, it's worth taking a moment to step back and look closely at what your print products colours are communicating.
Context
The red of the Anzac poppy, for example, is a highly emotive colour - but only when it's used in certain contexts. If you use it outside of Anzac imagery, instead of sending a respectful message of thoughtful introspection and gratitude, you'll be causing the viewer's heart rate to go up a little because red is an action colour.
Understanding how we respond to certain colours allows you to communicate to your market on a more personal and emotional level. Some shades of yellow promote optimism about the future but it's also used for flags to signal caution. Both effects are caused by yellow being the colour that stimulates the nervous system.
So how do you know which shades are having what effect? There’s a helpful article here from Web Designer Depot summarising how colours affect people in different cultures.
Print colours
A vital piece of information that is missing in colour symbolism, though, is how the colours in your artwork are going to transfer to your print products. Not all colours will print correctly on all print materials. Sometimes the printer needs to custom mix what looks like a different coloured ink so it comes out right in the print.
If you choose a printer who doesn't understand spot colour or four-colour process, which is the process used in digital printing, or they don't have the right equipment then the colours you see on your artwork may not print in the same shade. Bright orange, for example, is a tricky colour. It takes an expert with experience and knowledge about how ink and the particular paper product you’re printing to will affect the resulting colour. If not printed correctly, it comes out brown.
At Glide Print, if you send us artwork with a tricky colour in it, we'll let you know your options before your finished product goes to print so you know in advance how that colour is going to look, giving you time to decide it that’s the shade you’d like to use.
We're the print experts. We get it right for you.
You can have a go at matching colours yourself using a Pantone Colour Bridge book, or discuss it with us. We can advise you on the best options for your product. We'll save you the headache and you'll know it's going to be right.
Talk to us today about how you can best use colour and how to make sure your print products will reproduce them in the right shade so your key messages are expressed as powerfully as they ought to be.
Glide Print. We understand print colour.
DESIGN SERVICE
The visual impact of professional quality graphic design is crucial to the success of all your marketing products.
Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.
Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.
All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.
Like all our products, we supply our design services at Glide Print’s competitive prices.
All our knowledge and skill come at no extra cost to you so you know
you're getting the best quality for your budget and the process will be an easy one for you.
We're here to help.
If you'd like to find out more about the best way to create your a-frames
call us on (08) 9221 7514 email us or request a quote.