Instead of using the traditional route to find skilled applicants, George Patterson Y&R in Melbourne created a working cardboard radio kit for Melbourne Defence Force Recruiting and sent it to engineering and electronics students as the first part of their application.
It came with everything they needed to build it and tune into a dedicated radio station to hear the job ad, except there were no instructions. They wanted to test engineering students’ problem solving and wiring skills.
If they were able to build the radio and find the station created specifically for this campaign, they hear the ad played on a continuous loop.
The radio is still functioning long after they found their star applicant and lead to the most successful recruitment drive the Defence Force has had.
See how it works here.