DO MORE WITH LESS: SMART PRINT STRATEGIES
Get more value from your marketing
without adding workload.
Adobe research found:
96% of respondents have seen content demand increase at least double in the last two years.
62% said it has increased five times more.
71% of marketers said they expect content demand to grow more than five times as much between now and 2027.
That’s a lot of content marketing teams need to produce, but with the current unstable economy we’re not seeing budgets grow by the same margins.
Here’s 7 ways to do more with less through smart print strategies.
1. Automate
One of the biggest hidden inefficiencies in print products is starting from scratch every time. A custom, print-on-demand site for your standard stationery means you only have to send artwork once instead of every time someone needs a new business card or your brochures are updated.
It’s a 24/7 service where all you do is add the changes to pre-specified online fields corresponding to your artwork and hit the Order button.
With online print management, your standard stationery becomes more cost effective, scalable and easier to manage.
Less design time | Faster rollout | Fewer approval steps | Less waste
See how it works >>
2. Design once, use everywhere
Print design and copy aren’t fully optimised if used only for print marketing. Those assets can also become social media content, email headers and content, and landing page visuals.
This “design once, deploy everywhere” approach is one of the highest-leverage shifts you can make.
Reduce creative workload | Improve brand consistency | Speed up campaign launches
Glide Print’s Graphic Design service >>
3. Batch your print too
If your team is already batching social media posts or email campaigns, apply the same thinking to print by planning your print in quarterly, seasonal or annual campaign blocks.
Glide Print have decades of experience in this industry. We can help plan your annual print production to improve efficiencies and get you better value for your budget.
Reduce set-up costs | Reduce production processes and approvals
Ask us how >>
4. Prioritise quality over volume
With AI booming, people are responding more and more to the human touch. With digital content being churned out in ever increasing volume, we’re also craving quality.
Paper’s tactile qualities speak of the person behind the appeal. Studies have repeatedly shown that we engage more deeply and remember for longer if a marketing product activates our senses.
Nothing touches like paper.
Glide Print know all about textures, special finishes and clever ways to make your print products stand out from the sea of information. A touch of gold foil, an embossed name or a naturally textured card can prompt your clients to take notice in ways digital media never can. And all within your budget too.
Higher ROI | More customer engagement | Better brand promotion
Get some ideas >>
5. Simplify approvals
Has your approvals process adapted to the current speed requirements of content creation? This is often one of the biggest bottlenecks in marketing. If you’re frustrated and missing deadlines because of slow sign-offs, too many stakeholders or a disconnected workflow then it may be time to invest in trusting your creatives with more of the signing off process.
You can also improve your print workflows by using an automated, online ordering system, pre-approving templates, and making clear decisions about more of your brand elements.
Faster turnaround | Maintains brand control | Makes for happier staff
See how an online ordering system works >>
6. Outsource execution, keep strategy
You don’t need your staff to fulfill all aspects of print production. An experienced, professional printer can manage production, handle the logistics and help you optimise your formats and materials.
Glide Print take print personally. We liaise with the people printing your products so your brand colours are correct and check every order before it reaches your desk. If there’s a problem, we take care of it for you. That’s the extra you get from a professional, local printer without any extra cost.
We can also take care of graphic design, collation and distribution, and sourcing the best printer for each of your products. You decide on your marketing strategy, we’ll take care of getting you the best print products for your budget.
You focus on the big picture | Someone else takes care of the execution
We’re here to help.
Have a chat >>
7. Think of print as a marketing multiplier
The most effective campaigns are when customers receive marketing at several points. As the pace of change continues to challenge existing ways of thinking, stats reveal that multi-channel marketing is now giving the best ROI over single-channel marketing.
The United States Postal Service found print marketing combined with digital campaigns were effective across the whole customer journey “from awareness to consideration to transaction”.
60% of marketers reported an increased ROI for multi-channel campaigns.
39% of businesses found they increased traffic to a physical store when they combined direct mail in a digital campaign.
Respondents reported a 300-400% shift in conversion rates when shopping cart abandoners were targeted via personalised direct mail.
[SOURCE: USPS, Future of Direct Mail Is Here and It’s Dynamic]
Support conversions | Boost digital campaigns | Extend the life of a single idea
Ask us how Glide Print can help you get
more value from your marketing budget.
We’re here to make your life easier.
DESIGN SERVICE
The visual impact of professional quality graphic design is crucial to the success of all your marketing products.
Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.
Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.
All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.
Like all our products, we supply our design services at Glide Print’s competitive prices.
All our knowledge and skill come at no extra cost to you so you know
you're getting the best quality for your budget and the process will be an easy one for you.
We're here to help.
If you'd like to know the best way to create your print products for the best price
call us on (08) 9221 7514, email us or request a quote.