AUSTRALIANS CONNECT MORE TO PAPER

Two Sides commissioned Toluna to conduct a major survey of Australian consumers about their preferences, attitudes and trust for paper and print in a digital world.

"Findings indicate that consumers have a preference to read from paper rather than from screens.

Many Australians also indicated digital fatigue and agreed that paper and print provides a great way to switch off.”

Toluna Survey 2017

The findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy also evident.

These findings once again confirm the value of paper and print to consumers.

Print product marketing continues to develop consumer trust and connection
as online marketing and advertising prove relatively unpopular with most Australians. 

Some of the key findings include:

  • a majority (63%) prefer to read product catalogues in print
  • Australians agree (47%) that they like receiving personally-addressed advertising mail and printed leaflets delivered to their home
  • more (66%) agree they can’t remember the last time they willingly clicked an online advertisement
  • a majority (62%) do their best to avoid them
  • many Australians do not pay attention (72%) to online advertisements
  • the tendency to consume information from printed leaflets, catalogues and other unaddressed mail as well as direct advertising mail is higher (53%) than marketing emails (42%)

Similar results were concluded from
Deloitte’s 2017 ‘Media Consumer Survey’
which reported that: 

  • 77% of respondents stated they would skip an ad playing before a video game if given the choice
  • many Australians would sooner pay for content to avoid online ads

See the full survey results for all the details.

 

TYPOGRAPHIC TRENDS

What's lining up for font trends in 2018? This article displays a whole load of predictions in a helpful infographic, from image overlaid fonts to multicoloured progressions of complimentary or analogous hues. And we even know what that means!

Read more...

 

CHRISTMAS PRINT ADS

Well, it wouldn't be Christmas without some darn fine examples of creative ads. Linking Quality Street to the festivities doesn't seem too difficult, but check out how Domino's, Dulux and even Greenpeace have got in on the act too.
Very clever.

Read more...

 

TO SPOT OR NOT?

Spot colour is one of those terms you often hear when you're discussing your print products. But what does it mean and how is it different to regular colour? Pantone have this easy to understand guide to how spot colour and process colour differ. Or just ask us, we know all this stuff!

Read more...