SNIPPETS

 
Snippet, Pathe lithography film.png

A radical advancement in its day, lithography is the art of creating printing blocks from stone. The image or text is drawn onto limestone then burned into it with acid. It was invented in 1796 by a playwright who couldn't afford to have his plays published. This link takes you to a fascinating old Pathé film from the 1940s that shows you how it's done.
Take me to it...

 
SNIPPETS, featuring Nate Harris's skateboard design.png

Nate Harris has used his woodworking, printmaking and illustration skills to create a unique skateboard design. He cut up old skateboards to make wood blocks then used them in a traditional woodcut relief method to print the design on a limited release of 50 skateboards. It's one of the ways he's working to preserve and update old craftsman's techniques.
Read more…

 
The Sydney Foreshore signage.png

The University of Technology in Sydney came up with the fabulously creative concept of joining the foreshore to its many visible and hidden stories by linking them all with a line of unique branded icons that walk you through the area's rich history. 
Read more…

 

We love a nice finish

The Beauty of Letterpress.png

Letterpress is one of those wonderful features that is often overlooked, until you come across a beautiful example of it and wonder why you haven't used it yourself.

Using a metal press to imprint the paper, ink is applied to the raised surface and then pressed to the paper. This printing method was invented by the Chinese in the 11th Century - and also invented later in Europe in the 15th Century - and was used as adjustable type, allowing multiple copies to be produced. It remained the primary way of printing until the 19th Century.

Despite radical new printing methods being invented since then that have made movable type obsolete and limited letterpress to its current use as an embossing technique of creating a raised (emboss) or lowered (deboss) image or text, no modern method yet comes close to the tactile appeal of a professionally made letterpress product.

It speaks of the elegance and quality of a handcrafted skill produced by a craftsman. 

It's that’s something special that only paper can give you.

We've been creating letterpress products for decades. 

Just like all of our products, we know how to get it right.

Design by Jennifer James; Letterpress by Rohner Letterpress

Design by Jennifer James; Letterpress by Rohner Letterpress

Local photographer showcases WA landscapes

WE LOVE A GREAT PRODUCT, photography books.png

After photographing six regions over 6,000kms for 6 years, Rhyse Maughan chose Glide Print to print this stunning collection
of Western Australian landscapes.
 

"Reflections provides an incredible insight into
Rhyse's unique perspective and how he captures
wild and beautiful landscapes.
Rhyse has travelled to some of Western Australia’s most remote and magnificent locations
in search of the extraordinary images
he shares with us in this book."

Steve Fraser - Photographer and Adventurer


We like to work with and promote local WA artists, which is why we use
Rhyse's photographs on our own marketing material and were there
to support him at his sell-out book launch last month.

You can read more about Rhyse Maughan
and his spectacular photography here.

Rhyse Maughan, Reflections book launch 4.jpg
Rhyse Maughan, Reflections book launch 7.jpg
Rhyse Maughan, Reflections book launch 2.jpg
Rhyse Maughan, Reflections book launch 8.jpg
Rhyse Maughan, Reflections book launch 3.jpg

Call us on 9221 7514 for an obligation free chat about how we can create
a gorgeous full-colour book like this for you.

Send some love, post a Kit Kat

Japanese KitKat.PNG

Packaging plays an important role in capturing consumers’ attention and launching them into action.

Through innovative packaging, Kit Kat Japan turned what was once just another chocolate bar into something synonymous with good luck.

As one of the most densely populated countries in the world and with an aggressive retail market, getting shelf space in Japan isn’t an issue – it’s keeping it. Kit Kat is pronounced ‘Kitto Katsu’ which translates into ‘surely win’. The company is always thinking of new and innovative ways to use this particular Japanese translation to keep consumers excited in the product.

Every spring, the Japanese send good luck messages to students prior to taking their school entrance exams. Kit Kat Japan wanted to spread the love through their chocolate bar so they inspired the country to send Kit Kat bars to students to say, “Kitto Katsu, you’ll surely win on your exams”.

Japan has over 20,000 post offices across the country so this was best way to reach as many people as possible. From this, the partnership between the Government, Japan post and Kit Kat introduced Kit Kat Mail – a Kit Kat consumers could buy at the post office and write a personalised, heartfelt message to send to family and friends. Post offices around the country were covered in Kit Kat branding and point of sale to promote the innovative and thoughtful campaign.

The campaign results were an unprecedented success and proved the Japanese enjoy spreading the love between fellow friends, family and colleagues.

In total, the campaign generated over $11,000,000 worth of free publicity for the brand. The act of sending one short and sweet message was all it took to spark conversation about the confectionery brand and boost both their sales and their presence in the marketplace.

Japanese KitKat packaging.PNG