5 WAYS TO OPTIMISE YOUR MARKETING STRATEGY
Print marketing is a powerful tool for businesses seeking to create tangible connections with their audience. Here are 5 ways that integrate traditional methods with modern innovations to improve reach, engagement, and return on investment.
1. Leverage Personalisation and Variable Data Printing
There’s no marketing strategy more attention-grabbing than seeing your name in print. Personalised print materials engage more deeply, increasing consumer response.
Variable print data takes you database of names, addresses, and other personal details and allows you to print individual marketing products tailored to each recipient. Along with text variables, you can also customise images, QR codes, and offers based on individual customer data.
This level of tactile personalisation offers significant boosts to the effectiveness of your direct mail campaigns and print products.
2. Use personal online print management
Also known as marketing portals and print on demand, online print management (OPM) is a personal print ordering site for your company’s regular print products such as business cards, flyers, envelopes, labels, folders, and letterhead.
Instead of having to create new artwork every time you need a new staff business card or an update on a brochure, all you do is to log into your dedicated OPM site, enter the details on your preloaded template, and hit the Order button.
An OPM site improves efficiency, ensures brand consistency, reduces turnaround times and graphic designer costs, allows for real-time updates and cuts wastage. They allow you to see at a glance who’s been ordering which products and give you automatic control of budget permissions.
See how it works here.
3. Embrace integrated marketing campaigns
Combining print with digital channels can bring a much higher return on investment than either channel alone. Significant increases in response rates occur when businesses send a direct mail campaign after an email campaign, especially if it’s personalised.
Integrating digital tools into your print campaigns include using QR codes, web pages and social media handles specific to your campaign that connect the offline and online experience. They also provide faster, more measurable results, drive higher engagement and allow businesses to tailor future campaigns.
4. Incorporate augmented reality (AR)
Augmented reality is an exciting tool that adds interactive experiences and enhances print’s tactile qualities. A quick scan can give access to interactive content such as videos and 3D models to provide a dynamic way of showing your products in action, expanding the information in a catalogue, bring a poster to life with a special offer, turn your business card into an animated story, initiate a phone call or appointment, make a game of accepting your latest deal by ‘catching’ it with a phone, and many other creative ways to engage users beyond the page.
AR is also an incredibly efficient way to capture consumer behaviour through its analytical tools that can tell you what, where and how long someone engages and many other details. You can also enhance the effectiveness of your print marketing by using tracking mechanisms such as unique promo codes, dedicated phone numbers, or personalised URLs to gather data on response rates and conversions.
5. Focus on sustainable printing practices
Consumer concern about environmental responsibility continues to rise steadily. Paper’s high capacity to be recycled not only reduces your environmental footprint but also appeals to eco-conscious customers who prefer a natural product.
Marketing on paper enhances your image by signalling you care about the environment.
Contrary to myth, the more paper you use the more trees we have. The greater bulk of Australia’s paper comes from our 2m hectares of managed forests where more trees are currently being planted than are being used. Over 90% of these forests are independently certified to comply with the world’s best sustainable forest management practices. Compared to the global average of 8%, Australia is leading the way in ensuring sustainable forest practices.
Print is, and always has been, the most reliable marketing platform.
Nothing touches like paper.
DESIGN SERVICE
The visual impact of professional quality graphic design is crucial to the success of all your marketing products.
Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.
Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.
All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.
Like all our products, we supply our design services at Glide Print’s competitive prices.
All our knowledge and skill come at no extra cost to you so you know
you're getting the best quality for your budget and the process will be an easy one for you.
We're here to help.
If you'd like to know the best way to create your print products for the best price
call us on (08) 9221 7514, email us or request a quote.